Landing pages are a great way to entice whitepaper downloads, trial sign-ups and even purchases. Unbounce makes it easy for you to create attractive landing pages - you can choose from a library of templates to match your campaign or create a page from scratch with its drag and drop page builder. What’s more, Unbounce offers analytics and split testing (A/B testing) as well.
Headline-quality subject lines. The same rules that apply to creating great headlines apply to your email subject line. It has the burden of getting your reader to decide to open the email and not delete it. Ask readers a question directly, hint that you have a solution to a problem, or suggest there is something they don’t know and ought to. MailChimp offers a free tool that lets you test your subject lines out against all of the data they’ve collected on emails that get great open rates.
Create entirely new content. Perhaps you’re using published blog posts, but your email autoresponder is missing a crucial lesson and you need to write brand new content so that the course achieves its goal. Maybe you’ve not even begun your blog yet, and are building your autoresponder first. Or, you just want to write the course from scratch from the ground up.
Conversations. You’ve had conversations with people on social media. What are they talking about? What are they repeatedly asking you about? Wouldn’t you love to have an email autoresponder handy so the next time you’re asked, you can mention that it is available? Places like Inbound or Quora are a great place to find out what people want to know about. Just read the conversations they have with each other. Answer their questions, and tell them about your email autoresponder. Social media isn’t as mathematical as pure analytics, but it is a good measurement of what people say they are interested in.
Building your email list can be overwhelming and tricky; that’s why you need help from relevant and reliable tools. Sure, you can try to grow your list manually, but it takes time and intense effort. And it is something we’ve all done in the beginning. Maybe. Nowadays, if you want to do it quicker and more efficient, you’ll use some of the ideas tools we talk about in this article. Furthermore, you’ll pair them with some of the tactics we offer at the end of the post. So, let’s dive in.

Your blog or website is your canvas to play on in the first place. Think of all the places you can put and include a lead magnet CTA that is meaningful and noninvasive. From email subscriptions to various opt-ins, free offers somewhere in the posts, to Tell-A-Friend CTA, exit pop-ups and live chat plugins. Each of these tactics has only one goal – to collect emails, so unleash your creativity and think of the ways to use them throughout your site.
It is used for adding scrolling header bar to your website. It works almost on any website without giving much importance to the content management system behind it. It is highly customizable as the admin interface allows you to change the text, colors, and placement of the bars. It even has advanced targeting option so that you can make the bar visible to certain visitors only.
Liz is a professional copywriter and editor who creates successful and popular blog posts, landing pages, and email automation campaigns for AWeber, one of the world’s leading email marketing and automation platforms. Over the past 5 years, she’s sent hundreds of emails to millions of subscribers. She’s constantly scouring the email data of the “best of the best,” and she knows what works and what doesn’t when it comes to growing your business with the help of email.
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