Cathy is the Woodpecker blog’s creator & chief contributor. She used to spend lots of time contacting prospects, especially via email. One of the few people on Earth who read crappy cold emails from start to end and analyze them – for purely educational purposes. Taking care of this blog, reporting Woodpecker’s journey on the pursuit of happy openings, successful closures and all the new skills we acquire in between.
Experts like Joe Pulizzi, founder of Content Marketing Institute, believes that an email list is critical as one cannot build his/her own content on a rented land. He continues saying that the first step is to collect email addresses whereby a person can understand who are his/her readers and hopefully they will be his/her, customer, soon. If a person’s goal is to drive sales or keep customers happy in some way, then he/she would first have to get them as part of his/her audience.
Your blog or website is your canvas to play on in the first place. Think of all the places you can put and include a lead magnet CTA that is meaningful and noninvasive. From email subscriptions to various opt-ins, free offers somewhere in the posts, to Tell-A-Friend CTA, exit pop-ups and live chat plugins. Each of these tactics has only one goal – to collect emails, so unleash your creativity and think of the ways to use them throughout your site.
Account Based Sales B2B brand build prospect base cold email cold email 101 cold email guide cold emailing process cold emailing resources cold email stats copy customer interview deliverability delivery time domain security effectiveness email copy email personalization email sending automation feature updates find email address finding prospects followup GDPR ideal customer profile improve email deliverability inbound integrations lead generation links in cold emails marketing research outbound prospect base prospecting tools reply rate SaaS SaaS sales sales sending settings split-testing start-up templates tools tutorial Woodpecker.co
Your current customer base is a great place to start building your email list. If you have a CRM system, you probably have already have clients’ email addresses. The more information you have, the better. Start with an overarching list that includes all customers and then keep segmenting and branching out based on who your customers are, where they are located, what they purchased, or any other number of relevant variables that you have collected. If you don’t have a CRM and have not been collecting emails of past clients, then you’ll have little tougher time. Try calling your past and current customers, look on their website for contact information or reach out on social media to acquire their emails. Starting with your current and past customers will give you a solid foundation to build on.  
“Search for new potential customers, instantly. Using LeadFuze’s lead generation software, you no longer just have to find business contacts one by one on LinkedIn. Instead, search for leads in specific roles and industries, that use certain software, that spend on Adwords, who are hiring, and more. Then, unlock a lot more data like verified emails, phone numbers, social profiles and more!”
Visitors to your website might overlook the call to sign up that you have at the top of every page, but it’s harder to ignore a lightbox or pop-up. Scroll boxes pop up on visitors’ screens after they’ve scrolled down a certain length of the page. The box encourages them to sign up for your email list. They can be effective for encouraging a user who’s already shown interest in your content (by staying on the page long enough to scroll) to sign up for your email list.
 It used to be you would have only one lead magnet on your site and that was sufficient. However, today your content and nurture sequence need to be highly relevant to the exact solution the person is actively looking for. By creating a content upgrade that is specific to a highly-targeted piece of content that is getting lots of attention helps you to raise that relevancy and turn more visitors into email subscribers.”
×