When creating an offer, a landing page, subscription/sign up form, ask only for necessary information. People really don’t want to be bothered to fill in infinite spaces; in most cases, an email address and a name are more than enough. Ask for more info, and people won’t take time to fill it out, let alone leave their email. To successfully collect email addresses,  keep it short and straightforward.
Liz is a professional copywriter and editor who creates successful and popular blog posts, landing pages, and email automation campaigns for AWeber, one of the world’s leading email marketing and automation platforms. Over the past 5 years, she’s sent hundreds of emails to millions of subscribers. She’s constantly scouring the email data of the “best of the best,” and she knows what works and what doesn’t when it comes to growing your business with the help of email.
In fact, Clarity estimates that about 70% of people respond positively when approached about being added to an email list during an offline conversation. Furthermore, Clarity says that emails acquired offline are reported to have much higher click-through rates, sometimes more than twice as much. Make asking for an email second nature, and you’ll quickly grow your email list.  

“At Oxyleads, we all come to work every day because we want to solve one of the biggest problem in lead generation – the lack of up-to-date business contacts. We understand that lead generation can be a bottleneck for the business. The ability to generate sufficient quality leads in a reasonable amount of time is crucial to business success. That’s why we believe that selecting the best technology (with an added human touch) will make sure that no business will ever need another source for lead generation.”
"Constant Contact makes it easy to create as many contact lists as we need. I can add an email address to multiple lists at once, or a reader can subscribe to several email lists. This allows us to send targeted emails. Sending people only the emails they want makes readers happier, increases open rates, and makes my email marketing efforts—and my time—more effective."
These web pop up forms are quite useful when you want to capture your anonymous visitors and convert them into potential leads. On EasySendy, the pop-up forms capture leads and automatically update your contact segments for further nurturing. Another amazing feature is the option to add social buttons. These social subscribe buttons speed-up the lead capturing process because your visitors don’t have to manually type in a form. At the same time, when they use social subscribe button, you get all their social information based on which you can create more targeted email nurturing drips.
For example, we found a few obscenely high-traffic posts on the Todaymade blog, and created a pop-up that encouraged people to sign up for an ebook that was related to the topic of the post. These were posts that had high bounce rates, meaning people came in, read what they wanted, and left. We figured we might as well offer them related content, since they were going to leave anyway. (Click here to see what I mean.) Imagine if you did that for your email autoresponder course? If you know people are going to those posts, why not offer them useful related content? They’re already primed for the topic. Nuthin’ to lose.
Sponsor a video contest in which customers create a one-minute video about why they like your business, products or services. Ask them to send the videos to you and post them to your Facebook page. Invite visitors to vote on which video should win a cash or merchandise prize. Include an email opt-in on your Facebook page. Be sure to follow Facebook’s rules regarding contests.

For example, we found a few obscenely high-traffic posts on the Todaymade blog, and created a pop-up that encouraged people to sign up for an ebook that was related to the topic of the post. These were posts that had high bounce rates, meaning people came in, read what they wanted, and left. We figured we might as well offer them related content, since they were going to leave anyway. (Click here to see what I mean.) Imagine if you did that for your email autoresponder course? If you know people are going to those posts, why not offer them useful related content? They’re already primed for the topic. Nuthin’ to lose.
Longer email course. We have noticed in our own email autoresponder courses that people do unsubscribe more as the course continues, but that does not mean you should not have an autoresponder that runs a longer time. It will take some readers longer to commit to you, your content, and ultimately, anything you are selling. A longer email autoresponder fits their needs perfectly. A longer email course is a good place to feature a set number of blog posts on a topic that you have written many blog posts on.
When it comes to selling or promotion, single solitary landing pages are powerful, particularly if you understand the art of creating copy and graphics that get readers to do what you want them to do on your landing pages. But maybe you’re not up to landing pages just yet, though you still have something to promote. Where do you do the promotion at?
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