Create entirely new content. Perhaps you’re using published blog posts, but your email autoresponder is missing a crucial lesson and you need to write brand new content so that the course achieves its goal. Maybe you’ve not even begun your blog yet, and are building your autoresponder first. Or, you just want to write the course from scratch from the ground up.
Visitors to your website might overlook the call to sign up that you have at the top of every page, but it’s harder to ignore a lightbox or pop-up. Scroll boxes pop up on visitors’ screens after they’ve scrolled down a certain length of the page. The box encourages them to sign up for your email list. They can be effective for encouraging a user who’s already shown interest in your content (by staying on the page long enough to scroll) to sign up for your email list.
“At Oxyleads, we all come to work every day because we want to solve one of the biggest problem in lead generation – the lack of up-to-date business contacts. We understand that lead generation can be a bottleneck for the business. The ability to generate sufficient quality leads in a reasonable amount of time is crucial to business success. That’s why we believe that selecting the best technology (with an added human touch) will make sure that no business will ever need another source for lead generation.”

Conversations. You’ve had conversations with people on social media. What are they talking about? What are they repeatedly asking you about? Wouldn’t you love to have an email autoresponder handy so the next time you’re asked, you can mention that it is available? Places like Inbound or Quora are a great place to find out what people want to know about. Just read the conversations they have with each other. Answer their questions, and tell them about your email autoresponder. Social media isn’t as mathematical as pure analytics, but it is a good measurement of what people say they are interested in.
This reaction is rare with an email autoresponder course. Even though they’ll be added to your general email list, they still expect to get emails from you and are more receptive to all of the email you send. They get used to seeing your emails come in through your email autoresponder course; your other emails arriving to their inbox are no big deal.
Also, don’t be afraid of “scaring” people off by constantly asking for their email. Popovers are a great way to grow your email list, but many small businesses are afraid to implement them because of their bias perception. SumoMe analyzed 390 million pop-ups over a 1-month span and concluded that popovers, on average, convert emails at a rate of roughly 1.06%. While this might not seem like a high number, it’s still 1 out of 100 visitors and is one more lead for your sales funnel. You can increase your chances of converting with popovers by avoiding boring calls-to-action like “Sign up for our newsletter.”

Longer email course. We have noticed in our own email autoresponder courses that people do unsubscribe more as the course continues, but that does not mean you should not have an autoresponder that runs a longer time. It will take some readers longer to commit to you, your content, and ultimately, anything you are selling. A longer email autoresponder fits their needs perfectly. A longer email course is a good place to feature a set number of blog posts on a topic that you have written many blog posts on.


Sipe Lumber Company Inc. in Taylorsville, NC is distinguished for providing superior service and quality lumber products. Our mission is to work together as a team to provide for our customers the service for which we are noted. Productivity, efficiency and enjoyment will be our goal. We will maintain the highest ethical standards and strive for growth and prosperity for us, our customers and suppliers.
While I hear alot of good things about Sendinblue and Convertkit, I heartily recommend Mailchimp to small businesses, email marketing entrepeneurs just starting out or if you just don’t have a clue, are new to email marketing but want to find something affordable where you can start out. Then Mailchimp is for you. They miss some functions that other companies offer but the easiness and the “free up to 2 000 contacts” makes it e great starting point.

GetResponse is another great email marketing service that comes as an all-in-one tool to grow your email list. Moreover, you can use it to create landing pages, marketing automation, and campaigns as well as webinars! All the great ways to gather new emails from different aspects of your communication. After the free 30-days trial period, the price for GetResponse starts at $15/month.


Longer copy is acceptable. Including the full blog post text means a longer email, but there is a benefit to including the full blog text for your reader. You are offering them convenience by not making them click through to your site to read everything. You hold nothing back and give them everything for free, not even requiring a visit to your site. That can be seen as a form of goodwill, and readers often prefer the convenience of being able to read everything in their email client on their mobile device without having to open up a browser.
The biggest issue I have yet to resolve is the majority of clients I work with have customer lists in the the THOUSANDS, but have never embraced email marketing. Through personal experience with several of the platforms listed here they will not let you load your current customer list and start emailing. Even if the lists are validated and cleaned through a source like NeverBounce. With the new GDPR rules, they only want emails that have current, ongoing engagement. So in other words, even though you have been in business for years and have a list of current emails from current and past customers, you cannot load them in to these platforms with any success. This makes it very difficult for legacy businesses that now want to start communicating with all their prospects and customers.
This reaction is rare with an email autoresponder course. Even though they’ll be added to your general email list, they still expect to get emails from you and are more receptive to all of the email you send. They get used to seeing your emails come in through your email autoresponder course; your other emails arriving to their inbox are no big deal.
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